Admiral Taverns has again ranked first in The Licensee Index, an annual independent licensee sentiment tracker for the UK’s leased and tenanted pub sector.
The survey, led by research consultancy KAM, assesses licensee satisfaction with their pub company and whether they’d be likely to recommend it to other publicans.
This year, almost 1,500 telephone interviews were conducted with pub licensees to discuss satisfaction levels across 69 different criteria. Measures ranged from recruitment, training and information, ordering and delivery to product support, promotional support, landlord services, communication, and the effectiveness of the pub company’s business development managers.
The 2024 Index shows that average licensee satisfaction ratings have increased across 49 out of 52 criteria, compared with pre-pandemic scores.
Admiral Taverns has continued to expand its footprint across the UK, with recent acquisitions of 37 pubs from Fuller, Smith & Turner in June 2024, and 18 pubs from Marston’s in September 2024, taking the group’s estate to more than 1,400 and its leased and tenanted estate to approximately 1,200.
