BrewDog has announced a £1 million bar tab if either England, USA, or Scotland reach the FIFA World Cup Final. It could be the world’s biggest bar tab!
Football fans at BrewDog’s Waterloo, London, bar. Photograph: BrewDog
If either team reaches the final, BrewDog will open a £1 million bar tab from 20th July, for an extra day of celebration of the team’s tournament achievement, regardless of whether they win or lose.
Fans wearing an eligible national team football shirt will be able claim up to two free pints per person, on a first-come, first-served basis (while the £1 million bar tab lasts) at participating BrewDog bars, once the bar tab is activated.
“Sport has an extraordinary ability to unite people across communities, cultures, and nations through moments of pride and shared celebration, and great bars have always been places where fans come together to enjoy the match, share great conversations, and raise a beer or two,” said Irwin Simon, chairman and chief executive of BrewDog owner Tilray Brands.
“If England, Scotland, or the United States reaches the final on football’s biggest world stage, we are ready to help fans celebrate together across our participating bars and brewpubs, and continue building brands and occasions that bring people together over sport, great bars, and great beer.”
BrewDog recently announced record fan turnout and double-digit sales growth across its UK bar network, as supporters turn venues into high-energy destinations during the FIFA World Cup this summer.
