New data from Access Hospitality shows demand for the Champions League final has surged ahead of tomorrow’s match, with bookings currently tracking 1,300% above the previous weekend.
The findings suggest that pubs, bars, and hospitality venues across the UK are anticipating one of the biggest trading booms of the season, with more than 32,000 football fans forecast to flock to hospitality venues for kick-off, and more bookings being made by the hour.
Data shows football fans booked significantly earlier for the Champions League final, with bookings made on average 14 and a half days in advance, compared with a typical four-day lead time. Booking sizes have increased, by 20%, with the average group rising from four to six people.
The Champions League final is set to boost hospitality spend by 33%, according to Access Hospitality, which predicts average spend per booking of £93 on matchday.
Brits are predicted to spend an additional £23 on average, compared to the bank holiday weekend, reflecting a shift toward premium, experience-led spending for live sporting events, says the company.
