Signature Brew have teamed up with British amplifier brand Orange Amplification to launch a special edition of Backstage IPA.
The beer is available exclusively in independent music pubs and venues on draught, and also in specially redesigned cans.
All profits from every pint sold will be donated to the Featured Artists Coalition, the UK representative body for music artists, to support its work, such as the UK Artist Touring fund.
The UKAT fund, which launched in March, is supporting artists through the ‘cost of touring crisis’ and helping to keep more live shows on the road at a time when fuel costs are rocketing. There are also rising costs for van hire, accommodation, and food. Many grassroots musicians make a loss on tours, and profits often come from merchandise sold at shows, rather than the gigs themselves.
Backstage is a bold and punchy modern IPA which blends the best of East and West Coast styles. It is stacked with passionfruit, tangerines, and berries, with pine and crisp citrus notes. The beer is ouring in independent music venues across the UK.
“In an increasingly digital world, taking time to come together and experience something live, unique, and curated by and for the community, is precious and worth protecting,” said Tom Bott, founder and managing director of Signature Brew.
“Grassroots venues are where scenes are built, artists are developed, and culture moves forward. This collaboration is about backing those spaces in a meaningful, practical way.”
