The Portman Group has welcomed Damm UK as its newest full member, bringing its overall membership to 22 companies from across the drinks industry.
Luke White, managing director of Damm UK, with Matt Lambert, chief executive of The Portman Group
This comes as the alcohol industry’s self-regulator and social responsibility body enters the 30th year of its Code of Practice.
Damm is best known for its iconic Estrella Damm lager, which it has been brewing since 1876. Some of its beers are now being brewed in the UK in Bedford, at the recently launched Damm Eagle Brewery.
“Becoming a member of The Portman Group in Damm’s 150th year of operation demonstrates our commitment to ensuring that all our customers and consumers are enjoying our products in a responsible and moderate way,” said Luke White, managing director of Damm UK.
“We are delighted to join other members, and look forward to working together in ensuring a responsible alcohol industry.”
Matt Lambert, chief executive of The Portman Group, added: “The Portman Group has been working in partnership with its industry members for more than 30 years to encourage responsible business practices and moderate consumption by those who drink alcohol, and, as such, we are excited to welcome Damm UK as our newest member.
“Being a responsible producer has meant that joining the Portman Group was an easy step for Damm and we look forward to working with them to ensure they continue to market their products responsibly and encourage them as leaders in best practice across the drinks industry.”
