Butcombe Group has reported like-for-like growth of 8% across its managed pub division in the year to 31st January. Drink sales were up 10.1%, food 6.5%, and accommodation 5.3%.
The Butcombe Brewing Co and drinks business has continued to grow, with an especially strong performance in the UK free trade up by 5.3%. This was supported by an exceptional festive period, with total like-for-like sales in the UK free trade up 21% in the Christmas and New Year fortnight.
Strengthening retail presence has supported increased brand presence and recognition in new regions and territories. Distribution in the off-trade increased by 30% year on year.
This has been driven by key grocery listing growth. M&S extended the number of stores stocking Butcombe Original, Tesco stocked Butcombe Original in a new 440ml can format in 80 stores, and Goram IPA Zero (500ml) and Tall Tales Pale Ale (500ml) each secured listings at 60 Co-op stores.
The rapid growth of no and low brands, including Butcombe’s non-alcoholic Goram IPA Zero, has been a key driver in the growth of the drinks arm of the business, with the category up 63.9% for the year.
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“We are proud to see our managed pubs and inns evolve to meet changing customer needs, while staying true to the character that define British pubs, which has helped us capture new occasions such as mornings and weddings,” said chief executive Jonathan Lawson.
“At the same time, our brewing and drinks business continues to perform strongly, supported by our core brands and a disciplined approach to innovation.
“As we look ahead, we remain confident that we are well positioned to sustain growth thanks to our brilliant pubs in ideal locations, and unmatched guest experience.”
