A special edition beer, crafted in honour of the legendary rugby player Doddie Weir, has launched across Aldi stores in Scotland.
Ewan Jones, of Aldi, with Elliot Lamb (centre), head of sales at Cold Town Beer, and Paul Thompson, head of fundraising at the My Name’5 Doddie Foundation
Brewed by Aldi supplier Cold Town Beer, in collaboration with the late Scotland international and Motor Neuron Disease (MND) campaigner Doddie Weir himself, Doddie Beir pays tribute to a man whose impact extended far beyond the rugby pitch.
It celebrates not only his formidable career in sport, but also his relentless determination off the field in raising awareness and funds for MND research.
Doddie was personally involved in brewing this special lager in 2019. Crafted with character and heart, Doddie Beir is a lasting tribute to his larger-than-life personality and his refusal to give up the fight. At 4.3% ABV, and in line with Doddie’s own taste, the beer is a slightly bitter lager with the clean, crisp finish of a classic Pilsner.
Cold Town Beer has been a charitable partner of My Name’5 Doddie Foundation for more than five years, pledging a minimum donation of £11,000 per annum to support the foundation’s vital work.
Alongside the specially created Doddie Beir, Cold Town Beer is also launching a new Hazy Cold IPA, exclusive to Aldi.
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“We’re incredibly proud to be partnering with Aldi to launch Doddie Beir across Scotland,” said Elliot Lamb, head of sales at Cold Town Beer.
“This beer was created to honour the legacy of Doddie Weir — not only as a rugby legend, but as someone whose courage, humour, and determination inspired people far beyond the sport.
“Working closely with Aldi to bring Doddie Beir in store has been a genuinely collaborative process, and their support has allowed us to bring our beers with real purpose to customers across Scotland.”
Alan Leslie, buying director at Aldi Scotland, said: “It is a genuine privilege to bring this exceptional, specially created craft beer to customers across Scotland.
“Doddie Weir is one of our nation’s greatest sporting legends, and his foundation has played a powerful role in raising awareness and generating vital funds in the fight against MND.”
