Alcohol Change UK, the charity behind the Dry January challenge, has joined forces with a range of partners for its 2026 campaign.
Returning for a fifth-year running is Lucky Saint, the official beer of the Dry January challenge. The 2026 challenge has also signed CHANCE Clean Cider as an official brand.
According to Alcohol Change UK research, January 2025 saw 8 million people attempt a full 31 days off alcohol. A further 8.8m cut down over the month, confirming that the New Year remains a time when many look to kick-start positive changes to their drinking habits.
Next year, Alcohol Change UK and its partners will be creatively challenging people across the UK to tap into their own motivations for changing their relationship with alcohol, from improving their health, fitness, and wellbeing, to saving money and achieving wins in January and beyond. Central to this is the charity’s Try Dry app, which has a feature that speaks to every motivator.
“The greatest reward of drinking is the social connection, not the alcohol, and that doesn’t change during the Dry January challenge,” said Luke Boase, founder of Lucky Saint.
“It’s a month where resolutions are made, and we believe socialising is as good a New Year’s resolution as any. We’re excited to work with Alcohol Change UK for another year, where we hope to see record numbers of people taking on the Dry January challenge and consciously making the choice to drink less alcohol throughout the year.”
