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DEYA brews will boost Cheltenham Lido funds

Darren Norbury by Darren Norbury
22 September 2025
in UK Craft Beer
Reading Time: 1 min read
Home UK Craft Beer
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DEYA have collaborated with the team at Cheltenham Lido and two beers which will raise funds to support the venue.

DEYA Cheltenham Lido

Included in the collaboration are Hughline Creative, illustrator Genao Martinez Medina, DEYA artist Thom Hobson, and photographer Sam Legge.

The beers are All-DEYA Pool Party and Post-Swim Refreshment. The former is a low-alcohol (0.5% ABV) pale ale, with notes of tropical fruit, blueberry, and apricot over a pillowy body. The other is a crisp 4.2% ABV session pale, with layers of tropical fruit, lemon, and peach, finishing with a clean, soft bitterness.

Ten per cent of profits from sales with go directly towards the lido’s sustainability fund, helping to safeguard the pool for generations to come.

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