Prime Time has launched what it says is the UK’s first ‘functional’ alcohol-free beer, infused with magnesium and vitamin B12.
Brewed in the UK, each can of Prime Time ZERO is infused with vitamin B12 to support energy and focus, and magnesium for muscle function and recovery.
“We created Prime Time ZERO to redefine what alcohol-free beer can be,”said Harvey Armstrong, co-founder of the brand.
“We wanted to elevate the current market offering by focusing on innovation and adding real functional ingredients, so you can enjoy social moments with a beer that works as hard as you do.”
Prime Time ZERO is also vegan and gluten free, joining the brand’s range of award-winning low-calorie, low-carb beers, including a caffeine-infused lager.
