Racecourse Media Group — parent company of the horse racing channel Racing TV — has extended its partnership with Sky Business.
It means Sky Business will continue to be the exclusive provider of Racing TV for the hospitality sector. It will be able to show 8,000 live races per year.
Horse racing is the only sport to provide pubs with live action nearly every day of the year. It’s largely exclusive during weekday afternoons, which helps boost trade during what can, otherwise, be a quiet period for landlords.
“This renewal will take the partnership with Sky Commercial to 15 years by the end of 2028, which is testament to what a mutually beneficial relationship we enjoy,” said Nick Mills, chief executive at the Racecourse Media Group, parent of Racing TV.
“The day-in, day-out, top-class content we provide, and the service Sky offer to their customers, means we are now serving more than 10,000 pubs and clubs. Hopefully, we can work together to grow the commercial subscriber base further and ensure an even wider reach for the sport.”
James Tweddle, director of hospitality at Sky Business, added: “We’re committed to providing our customers with content that helps them to bring more people through the door, who spend more and stay longer.
“Showing horse racing can be a great opportunity for pubs to boost footfall during quieter periods, and Racing TV is the home to some of the best horse racing content, year-round.”
Racing pub of the year
The renewal is being marked with the second running of the Racing Pub of the Year competition. This is offering, as its prize: racing-themed branding, a £1,000 bar tab, a slot on the Racing TV prime-time Friday evening show, and a standalone on-site feature to air on Racing TV.
Racing TV and Sky Business are asking pub- and club-goers to select their top tip for where to watch their horse racing. Perhaps it’s the atmosphere, or the racing-themed décor around the big festivals, or maybe it’s the tips from the locals and landlord. Racing fans should follow this link to cast their vote.
