Tiny Rebel will be giving away pints of its new session IPA this Friday, at two of its own bars and in five of partner Fuller’s pubs, in London and Birmingham.
Rebel IPA (4.3%) was launched two weeks ago in Fuller’s pubs and Tiny Rebel bars as a “game-changer, designed for rule breakers and mischief makers”. It’s gluten free and vegan.
Anyone who strides into one of the five Fuller’s pubs or Tiny Rebel’s Newport and Cardiff bars this Friday (31st January) and boldly asks for a Rebel IPA will get a pint on the house, while stocks last.
The Fuller’s pubs are:
- The Banker, Cousin Lane, London EC4R 3TE
- The Duke of Kent, Scotch Common, London W13 8DL
- The Old Joint Stock, 4 Temple Row West, Birmingham B2 5NY
- The Saint Bow Lane, 1 Bow Churchyard, London EC4M 9DQ
- The Trinity Bell, 18-22 Creechurch Lane, London EC3A 5AY
Research from Tiny Rebel show that a quarter (24%) of Brits have attempted Dry January at some point, rising to 34% of Gen Z and 36% of Millennials. Of these, 63% did not complete Dry January, with most participants typically giving up just two weeks into the challenge.
Waving goodbye to Dry January
“Rebel IPA is the antidote for those ready to rebel together and celebrate with a pint of something as we finally say goodbye to January,” said Brad Cummings, co-founder of Tiny Rebel.
“We couldn’t be prouder of this beer — so much so, that we’ve come together with Fuller’s to give away thousands across the country, because we know you’ll all love it, too.”
Edward Fryer, drinks marketing manager at Fuller’s, said: “At Fuller’s, we’re always looking for ways to bring our customers something fresh and exciting. That’s why collaborating with Tiny Rebel on the launch of their fantastic new Rebel IPA has been a no-brainer.
“Their passion for innovation and quality makes for the perfect partnership. What a great way to celebrate the end of a long old January than with a great, free beer to match.”
