Tiny Rebel is describing its new 4.3% ABV session IPA, Rebel IPA, as a game-changer, designed for “rule breakers and mischief makers”.
It makes it debut this weekend in all Fuller’s pubs nationwide, as well as Tiny Rebel’s Newport and Cardiff bars, at a time when many people are doing Dry January.
“Rebel IPA is the antidote for those ready to rebel together and celebrate with a pint of something truly banging this January,” said Tiny Rebel co-founder Brad Cummings.
“We couldn’t be prouder of this beer,not only for its incredible taste, but because it’s our first-ever session IPA specifically designed to be enjoyed by both lager and craft drinkers alike.
“That’s a big milestone for us. So much so, we’re putting our name on it. It’s also the perfect choice for those looking to explore lighter alternatives to classic IPAs — session IPAs have all the flavour, but none of the compromise.”
The new beer is being unveiled this week as fresh research from Tiny Rebel reveals that a quarter (24%) of Brits have attempted Dry January at some point. This rises to 34% of Gen Z and 36% of Millennials. Of these, 63% did not complete Dry January, with most participants typically giving up just two weeks into the challenge.
