No-alcohol brewer Mash Gang’s is committing to what it is calling the ‘Death to Boring January by staging a ‘funeral’ in its spiritual home of Brighton.
The event, on Saturday, 18th January, will feature a sampling hearse with Mash Gang undertakers handing out free samples of beer. There will be a wake at Bison Bar with live entertainment and a buffet.
Brewery founders Jordan Childs and Michael Baggs will be giving a eulogy to Boring January of past and throwing a party so everyone can “Get Mashed not smashed” this January.
“At Mash Gang we want to flip January on its head,” said Jordan. “We’re calling out for people to ditch the notion of a boring January and make the most of the first month by getting Mashed not smashed.
“Ditching the booze doesn’t mean you’re missing out, and the days of cutting back on alcohol equating to cutting out fun are long gone, and social events are evolving. We want people to dive into sober events with friends and family, drink outrageously good non-alcoholic options, and remember it all in the morning.”
He added: “This isn’t just about surviving January, it’s about thriving, redefining what makes a fun night out, and embracing good times through January and the year ahead.
“We’re giving boring January one last send off with its own funeral in Brighton, and we’d love to see lots of friendly faces join us, drink copious amounts of Mash Gang and have a great time.”
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