Innis & Gunn founder Dougal Sharp is building on his campaign to make the public more aware of home-grown lager options in the pub.
He is particularly concerned that drinkers are being taken in by lagers claiming to be premium and continental, but which are made in the UK.
A survey conducted on behalf of the Scottish brewer found that just 27% of Brits believe the country produces good beer, which drops to 20% for those under 34. But is this because they are being hoodwinked into thinking exotic sounding brews are actually continental?
“Look, the beers we are talking about here are all great beers from great companies,” said Dougal. “But consumers are drawn in by the image and the promise of continental beer.
“They end up paying a premium price for them because of that marketing and the image. To me, it feels like a scandal.
“There’s no need to look to the continent for great beer when we’re producing award-winning home-grown lagers across the UK. And there’s no surely no need to be duped by supposedly continental lager.
“Our flagship lager recently won gold at the World Beer Awards, and British beers are among the best in the world. There’s so much quality here and consumers should wake up to that.”
It’s Beer Today’s 20th anniversary this month!
I love updating this site, but it needs more Patreon supporters to survive into the future. Individual supporters are particularly welcome, and there are great options for commercial businesses which involve social media sharing, advertorial opportunities and advertising discounts. Find out more at patreon.com/beertoday.
