We Are Beer, the organiser behind the London, Bristol, and Manchester Craft Beer Festivals, has launched its 2024 Horizons Report, identifying beer trends.
Drawing on exclusive research, insight, and interviews from a network of industry experts and consumers, the report, which forms part of the new We Are Beer Insight arm, details trends and forecasts how these will drive change in the beer industry.
As Stephan Pietge, of Arlington Capital Europe, states in the report: “Premiumisation [and] people drinking better is here to stay.” But what does that look like, and what does it mean for beer?
Five major shifts identified in We Are Beer Horizons are:
- the impact of artificial intelligence (AI) on value
- work and the rise of community
- shifting identities of the new drinker
- sustainability as strategy
- a new empathy driving mindful drinking.
To access a copy of the Horizons Report, head to wearebeer.com/partners/insights/.
At the same time as releasing the report, We Are Beer has announced it is to launch an Industry Expo and Conference. This will take place on 16th and 17th July, 2025, at Magazine London, Greenwich, directly preceding the London Craft Beer Festival.
‘An exciting, dynamic category’
“We’re thrilled to be launching the Horizons Report 2024, the first of a new regular set of reports to emerge out of our new insights arm, and to announce the new We Are Beer Industry Expo and Conference,” said Greg Wells, co-founder of We Are Beer.
“The report was created through extensive research and draws on the collective wisdom of industry experts and futurologists, and aims to empower business decision-makers by offering foresight to help inform strategy and help future-proof beer businesses.
“This is an exciting, dynamic category, and despite a tough few years there is huge opportunity on the horizon for businesses to enjoy.
“Our new trade event, meanwhile, will bring together retailers, operators, brewers, and suppliers, ahead of our incredibly successful consumer events, to promote the best of the beer industry and to help grow the sector.”
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