Glass packaging company Croxsons has teamed up with the Society of Independent Brewers and Associates (SIBA) to support their Indie Beer campaign.
Croxsons, a SIBA gold member, will supply bespoke Indie Beer-branded crowns that help breweries show their support for the campaign and highlight their status as independent producers of high-quality, hand-crafted beer.
To make the campaign accessible to as many breweries as possible, SIBA is providing a 50% subsidy on the first 500,000 crowns, encouraging breweries to proudly display their support for the movement.
“SIBA is delighted to be working with Croxsons to provide new Indie Beer crowns for breweries to signify themselves as a part of the campaign and a genuine independent brewer,” said Neil Walker, head of communications and marketing at SIBA.
“By working together, independent brewers and suppliers can help consumers make a more informed choice, ensuring they’re buying beer hand-made by real people who truly care about the quality and flavour of the beer they produce.”
Croxsons’ chief executive, Tim Croxson, added: “By using Croxsons’ Indie Beer crowns, breweries can proudly showcase their commitment to quality and their independent status, helping consumers make conscious choices that support local businesses, protect pubs and contribute to a more sustainable beer industry.”
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