King’s Cross, London, based craft brewer Two Tribes has announced a partnership with the Virgin Atlantic airline featuring an exclusive new beer. There will also be in-flight tasting experiences created specifically for the airline.
To launch the partnership and celebrate Virgin Atlantic’s new route from London to Tampa, Two Tribes has brewed a bespoke beer, Metroland > Florida.
The specially brewed session IPA will be available alongside best-seller Metroland and Metroland NYC, forming part of a series of exclusive tasting experiences available on all A350 aircraft. The A350 flies from the UK to destinations including JFK, Atlanta, LAX, Lagos, Johannesburg, Delhi, and Orlando.
For a limited time, Upper Class passengers will have access to a bespoke Two Tribes experience on board, designed to give them a taste of their destination before touching down. Guests will be able to reserve time in a private booth or exclusive loft space, where they’ll be treated to a Two Tribes beer tasting experience, accompanied by the soundtrack of Two Tribes Radio.
Metroland is the beer for urban explorers, so to ensure the Two Tribes experience continues even after guests disembark, the brewer has designed bespoke maps of the Metroland destinations, curated to be the essential guides to the flavour and culture of most exciting cities around the world.
To kick off the partnership, all guests on board the route’s maiden voyage today (2nd November) will be the first to get their hands on Metroland Florida, before the series of tasting experiences rolls out to other routes globally. The session IPA is also available for a limited time from Two Tribes’ Campfire taproom and online store.
At 4.2% ABV, Metroland Florida has been brewed with specially selected hops and ingredients to complement the sunshine state, with notes of tropical passionfruit, peach, and soft citrus. The Two Tribes World Tour Series also features Metroland Rio, Metroland Tokyo, Metroland Colombo, Metroland NYC, and the original Metroland, inspired by Two Tribes’ home city of London.
The partnership between the two brands is a natural one, with both Two Tribes and Virgin Atlantic’s roots entrenched in music. Two Tribes was born out of collaboration between beer and music, when Two Tribes chief Justin Deighton was asked to make a beer for Island Records.
Similarly, with a parent brand that has owned record stores and music labels, Virgin Atlantic has always been unconventional, and set out to give an alternative to the unimaginative services that the traditional airlines offered.
Justin said: “There is so much synergy between Two Tribes and Virgin with our shared histories and heritage in music, so this partnership is the perfect fit for us.
“Virgin Atlantic’s continued ethos of championing innovation with products and services has allowed us to make the most of the opportunity of pouring on their flights and taking our Two Tribes beers global, and we can’t wait for our jet-setting fans to get a taste of Metroland Florida.”
Shiada Drysdale, manager (beverage development) at Virgin Atlantic, added:“The introduction of destination-inspired Two Tribes beer into The Booth and The Loft demonstrates our endeavour to curate brilliantly different experiences for our customers.
“Our partnership with Two Tribes beer will elevate the experience within the social spaces on our aircraft as the styles of beer and the flavour profiles reflect the routes within our network; Florida, New York and London.”