Sandford Orchards’ award-winning Devon Red cider is heading for Tesco store shelves in the South West, following market-leading growth in the last quarter.
“It is fantastic news for Tesco customers that the supermarket is broadening its range to accommodate great British brands, like Sandford Orchards, that are authentic, home-grown, and crafted,” said Barny Butterfield, chief cidermaker at Sandford Orchards.
Off-trade category data show that apple cider is having a resurgence, with a value growth of 3% over the last year. And supermarkets are acknowledging this trend.
Barny said: “The growth in cider sales across the board has also been boosted by a great summer, with plenty of sunny cider drinking occasions for all consumers, including those who may have broadened their drinking horizons by reaching for a cider instead of their usual beer.
“And whilst many cidermakers have benefited from this sunshine effect, we have gone over and above that and out-performed this buoyant market due, in no small part, to our first ever above-the-line campaign, which has driven outstanding growth.”
Devon Red takes its name from the rich red soil that gives the orchards their distinctive quality. It is a refreshing, balanced apple cider, packed with the juice of Farmers Glory, Dabinett, and Sweet Alford apples, all grown and pressed in Devon.
