Shepherd Neame took part in London’s Lord Mayor’s Show for the first time, combining carnival and state ceremony, and raising money for the Lord Mayor’s Appeal.
Jonathan Neame (centre), Master of the Worshipful Company of Brewers, with Nick Tindall (clerk to the company) and Jonathan’s wife, Lucie
Shepherd Neame chief executive Jonathan Neame currently holds the position of Master of the Worshipful Company of Brewers, and was therefore invited to join in the landmark event, organised by the City of London Corporation.
As a nod to its history as Britain’s oldest brewer, Shepherd Neame’s entry in the procession included a traditional dray pulled by two shire horses.
This was followed in the parade by two of Shepherd Neame’s classic vehicles, the 1923 Austin 7 van and Triumph Spitfire, both of which are usually on show to the public during brewery tours. All the vehicles were decorated with hops, to represent the brewery’s unique location in the Garden of England.
Jonathan Neame travelled on the dray with guests and dignitaries, and team members walked alongside the vehicles wearing branded Shepherd Neame clothing, and carrying signage and flags.
Jonathan said: “Shepherd Neame was proud to have been invited to take part in this year’s Lord Mayor’s Show. It was a highly memorable and fun occasion for our team, and we were delighted to come together to celebrate the City of London while also helping to raise funds for some incredible charities through the Lord Mayor’s Appeal.”