Salford’s Seven Bro7hers Brewing Co is to merge with Four Sis4ers Distillery, bringing all 11 of the McAvoy siblings under one commercial roof.
The McAvoy sisters at their distillery
The move will give customers and consumers access to a ‘one-stop shop’ for craft beer, gin, and rum.
The takeover will see a rebrand of the craft gin distillery, aimed at bringing the portfolio in line with the brothers’ core beers, targeting grocery buyers in multiples and convenience stores.
Inspired by their father’s home brewing, the brewery was founded in 2014 by McAvoy brothers, Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg. Following their brothers’ success, the McAvoy sisters, Kerry Collins, Hayley Robinson, Kate Haslam, and Lucy White, decided they wanted in on the action and launched Four Sis4ers Distillery in 2018.
Keith McAvoy said: “Our sisters have built a brilliant portfolio of delicious, unique gins and rums, unlike others in the market place. We believe, with the right branding strategy and access to our fantastic network, we will be able to grow the business and get the products in front of new buyers.
“We are excited to be under one roof. Family is the foundation of our business, so it is fantastic to bring the sisters into our fold. Now you really can #jointhefamily, drink and serve the full family collection of amazing beers and spirits.”
Lucy White added: “The merger feels like a natural progression for our business. The brothers have had great success taking the brewery from in-house webshop to store, and we can’t wait to see where that wealth of experience takes the Four Sis4ers brand.”