Salcombe Brewery Co has announced that it will be donating 10% of the profits from its Black Friday online sales to the Devon Environment Foundation.
The Devon Environment Foundation provides grants for grassroots projects that regenerate nature. Some of the projects it has recently awarded funds to include Save our Seagrass, Devon Birds’ Swift Boxes, and South Hams Marine Life Rescue.
“Black Friday has become a huge commercial event in the last few years, but we don’t think that it sits that well with the spirit of Christmas,” said Salcombe Brewery Co managing director, Jordan Mace.
“To redress the balance and put the focus back on the festive ethos of giving and sharing, we have decided to make a donation to the Devon Environment Fund this year.
“We are very excited to be supporting an organisation that, like us, feels passionate about our local environment.”