Bach 95, a premium reduced-calorie lager, has been launched by Sale Sharks rugby player Will Cliff, former rugby player Tom Holmes, and former rugby player and sports agent, Jesse Coulson.
The origin of the Bach 95 name lies in Sandbach, Cheshire, where both Cliff and Holmes grew up, with the 95 holding a dual meaning as both Cliff’s shirt number on the rugby pitch (nine) and Holmes (five), but also the calorie content of each can.
Crafted in Cheshire, Bach 95 is developed by experienced master brewers and beer consultants in the North of England. It utilises high-quality ingredients and experienced brewing techniques.
Crisp, light, and easy drinking the 4.2% ABV beer has reduced calories — just 95 Kcals per can. It is also vegan friendly and gluten free.
Bach 95 has secured a listing with New World Trading Company, with the beer stocked in The Oast House in Manchester city centre, and in The Botanist sites.
It has also secured a series of local Cheshire listings, including Suburban Green, Wilmslow, The Lambing Shed, Knutsford, and Toast, Altrincham, with the aim of expanding across the UK throughout the year.
Will Cliff said: “Bach 95 has been an idea of ours for years, something which started out as a conversation between friends and now has become something which we want to throw everything at, because we believe in it so much.
“We’ve all been lucky enough to carve out pretty successful careers as professional rugby players — currently, or at one time or another. That said, we have always had a passion for beer. With this in mind, we decided to make a modern lager for everyone, both men and women.
“Still a full-strength lager, with no compromise on taste, and full in ﬂavour, Bach 95 has close to half the calories than most other lagers in the marketplace, and is gluten free and vegan friendly.”