Napton Cidery is celebrating a pivotal partnership thanks to the launch of Purity Brewing Co’s new cider.
Purity chief executive Andy Maddock with Jolyon and Charlotte Olivier, of Napton Cidery
The two award-winning businesses have collaborated to create the brewer’s medium dry Pure Cider recipe. It is now available in pubs, bars, and restaurants throughout the UK.
The partnership — to produce both 330ml cans and 50-litre kegs of the Pure Cider — marks a further milestone in the success of the family-owned cidery. It continues to grow in Napton-on-the-Hill as part of expansion plans announced at the end of last year.
It’s also a particularly proud moment for its owners, Jolyon and Charlotte Olivier, whose now multi-award-winning business was inspired by a holiday in Cornwall ten years ago.
Jolyon has even become the face of local cider — quite literally — thanks to a quirky cartoon recreation of him forming part of the cans’ distinctive branding!
Jolyon said: “It’s great to have the opportunity to work with Purity in this way. It’s a well-known brand, but they obviously believe in what we do as well. We’re both Warwickshire based and share the same values about the
environment, which is at the forefront of everything we do.
“I think it also shows, from what we’ve achieved already, that we’re here to stay and the provenance and story is a strong one. I feel honoured as well to have my face on the Pure Cider cans — it’s a great feeling. We are very much looking forward to a long-lasting partnership.”
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Today, the team, in Napton on the Hill, ferments, presses, and bottles apples from six orchards across the Herefordshire region. They also produce limited-edition ciders and perry, as well as juices, spirits, and vinegars.
The business has enjoyed 103% year-on-year growth, getting the ciders into more than 50 pubs and restaurants, as well as securing new contracts with Spar and Co-op Midlands stores.
Purity chief executive, Andy Maddock, said: “We’re delighted to be partnering with our friends at Napton Cidery. With sustainability at the heart of our business, we are always keen to partner with like-minded brands and businesses who share the same passion.
“As a sustainable family-run business, with focus on great quality cider, only 30 miles from our brewery in Warwickshire, we knew we had found the right Pure partner. We’re looking forward to building a long-standing business partnership with Jolyon and Charlotte and watching our Pure Cider brand grow!”
