Drinkers across Manchester and Liverpool are being invited to a secret Beartown Brewery beer launch via billboard and bus stop adverts.
The ads display the image of a hot pink bear, the beacon of Beartown Brewery’s new branding, along with a QR code. This will reveal an invitation to join Beartown founder Joe Manning at destinations in Liverpool and Manchester on 29th July. There, Joe will be pouring Inception, a new session IPA.
Single hopped with Mosaic, Inception is fruity with a delicate finish. It is one of the first new beers to be brewed in Beartown’s new brewery.
The bear hunt is part of the Cheshire brewery’s expansion plans for expansion. As well as the new state-of-the-art brewery, there is also a new 70-seat taproom, The Den.