To celebrate its recent Great Taste Award, McColl’s Brewery has redesigned the branding of its German-style pilsner, Crowded.
Crowded is a classic pilsner which is cold matured for seven weeks to create a refreshing lager beer. Its new packaging was released across the UK on Friday, in both 440ml can and on draught in keg.
Brewery founder and managing director, Danny McColl, said: “After winning the Great Taste Award, we really wanted to elevate Crowded visually to be seen as a go-to quality and reliable lager.
“We feel we have achieved this and look forward to seeing more people enjoying it”.
Established in 2016 by Daniel and Gemma McColl, McColl’s Brewery was created to bring their North East warmth, a love of easy-drinking beers, and their passion for open and welcoming hospitality into being.
“We love where we are from, the North East, and we are really proud to have the brewery and taproom situated within the small working class village community of Evenwood, near Bishop Auckland, County Durham,” say the couple.