Market-leading alcohol-free brewer, Big Drop, has entered into a licence agreement with In Good Company, the owner of Fourpure Brewing and Magic Rock Brewing.
The Big Drop and In Good Company teams celebrate the licensing agreement
The move is part of Big Drop’s plans to significantly scale its business and facilitate global growth ambitions by fully integrating with brewing partners in three of its key markets: the United Kingdom, USA, and Australia.
With a successful track record of contract brewing at Fourpure in Bermondsey, Big Drop sees this new partnership as an evolution of its decentralised business model that allows it to produce fresh 0.5% ABV beer anywhere in the world — locally and ethically — with minimal carbon footprint.
It gives Big Drop the opportunity to swiftly increase revenues to in excess of £5m per year, thanks to In Good Company’s brewing capacity, direct draught accounts, and well-established sales and marketing functions.
By adding Big Drop to its portfolio, the partnership also puts In Good Company in a strong position to meet the changing demands of craft beer consumers. According to IWSR Drinks Market Analysis, the compound annual growth rate for the alcohol-free beer market in the UK will be 12% until 2026.
Steve Cox, chief executive of In Good Company, said: “Big Drop has become an iconic alcohol-free brand and we’re excited about working more closely with them to provide greater efficiencies without compromising any of their values. This partnership means we can grow together under one roof with all brands in the portfolio enjoying the combined synergies they bring.”
Joseph Walsh, managing director of Big Drop, added: “We’ve worked hard to build a solid platform for the Big Drop brand and this is undoubtedly the best route to scale the business for the future. Brewing under licence simplifies our supply chain and broadens our availability, while still allowing us to invest in growth.”
Rob Fink, Founder of Big Drop, said: “We’re delighted that we are on this journey with In Good Company, who have the perfect production facility in Bermondsey, have nailed our brew-to-strength techniques, and have an extremely capable team behind them.”
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