The Society of Independent Brewers (SIBA) has launched its 2024 Business Awards, and this time around there are three new categories.
The Brewers’ Brewer of the Year seeks to highlight the individual who has had the biggest positive influence on the industry in the last 12 months. This could be through producing outstanding beers, delivering change for the industry, or giving back to the brewing community.
“The Brewers’ Brewer of the Year Award is a chance to celebrate an individual who has had a profound impact on the beer industry over the last year, with a positive contribution which reaches beyond their own business to the benefit of the beer industry as a whole,” said Neil Walker, chair of judges for the awards.
Also being added for 2024 is a new best collaboration award. This seeks to highlight team-ups which amplify the reach of the businesses involved, appeal to new audiences, or create a commercial success to the mutual benefit of all involved.
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It could be a beer collaboration, product line, new business venture, festival. or event partnership. Judges will be looking for innovative, exciting collaborations that capture the imagination of their target audience.
Neil said: “The best collabs deliver something greater than the sum of their parts, and I look forward to seeing what entries this exciting new category attracts.”
The third new category is UK’s best new independent craft brewery. This award aims to highlight a brewer whose impact on the industry, critical acclaim, or popularity with beer drinkers belies their short time in operation.
The awards will be presented at BeerX UK, in Liverpool in March. For more information about the awards visit www.siba.co.uk/businessawards