Norfolk-based Jolly Good Beer has secured investment from the owners of chilled logistics operators Fardel Shipping Limited and Hedges Chilled Distribution Limited.
Since 2014, Jolly Good Beer has dedicated itself to creating and maintaining a responsive, chilled wholesale distribution platform for craft beer.
Jolly Good Beer will continue to provide its wholesale services for beer and associated products, which will now be bolstered by Hedges Chilled Distribution network, chilled bonded warehousing, ecommerce solutions, and chilled consolidation shipping links between the UK and EU, operated by Fardel Shipping Ltd.
“We’ve enjoyed working with Fardel and Hedges in the past and know they provide excellent chilled logistics services,” said Yvan Seth, of Jolly Good Beer.
“This is a highly complimentary joining of forces, combining their resources and service model with our direct-to-trade wholesale network. Beyond significantly stabilising JGB after three years of difficult times, this partnership gives us access to a wealth of capabilities that will allow us to expand coverage, range, and services, to better serve brewers and trade customers.”
Ciaron Reynolds said: “We are delighted to bring Jolly Good Beer into our group of companies. Jolly Good Beer provides an excellent quality of service for its customers, many of whom we also work with on a daily basis. Yvan and his team share our recognition that good logistics are important to good product condition.
“There are many synergies between our companies that we will combine to establish a wider distribution network that our customers can rely upon for many years to come.”