AFC Wulfrunians, who play in the Midland Premier League, have joined forces with Green Duck Brewery to launch their own beer for supporters to enjoy.
Danny Butler, commercial director at AFC Wulfrunians, with the new AFC Pale Ale
AFC Pale Ale combines new world hops with a light British malt base. It will initially be available on matchdays and during events at the Prestige Midlands Arena.
Bosses at the 102-year-old football club are hoping it will raise more than £2,500 towards their promotion push and their two chosen charities — Acorns and Facial Palsy.
“We are a real community club with big ambitions to grow and move up the football pyramid, working with local businesses to help us raise our profile and generate funding,” said Danny Butler, commercial director at AFC Wulfrunians.
“The latest collab with Green Duck Brewery is a match made in heaven. Two Black Country brands coming together to create a superb tipple for our supporters and beer drinkers to enjoy.”
He added: “Alex and his team in Stourbridge have been fantastic to work with, and AFC Pale Ale is now canned and available to buy at the Prestige to start with. If successful, the brewer will also make it available to buy online, so some of our long-distance supporters can enjoy it.
“Any money raised from this joint venture will go towards our men’s and junior teams, with a proportion being donated to Acorns and Facial Palsy, two charities we have already raised over £5,000 for.”
Green Duck Brewery, which has been brewing a wide range of pales, lagers, and stouts since 2013, is the latest company to join the rapidly expanding AFC Wulfrunians business network.
Green Duck director, Alex ill, said: “We love beer and we love football, so this collab with AFC Wulfrunians made perfect sense to us.
“The canning line is up and running and the first AFC Pales were sold at its game against Stone Old Alleynians, proving popular with home and away supporters alike.
“This partnership will hopefully generate funds for the club and we’re now exploring ways where we might hold takeovers or beer festivals at the Prestige Midlands Arena.”
