Yorkshire brands Northern Monk and Craghoppers have teamed up for a collaboration which celebrates the outdoors lifestyle.
They have joined forces to create a limited run of Northern Monk’s Faith brew. To celebrate the partnership, they are launching a treasure hunt across the North of England and Scotland, with prizes of up to £1,000 to be won.
With the help of some of Craghoppers’ ambassadors and friends, 20 prize tickets will be hidden in iconic Northern locations. Adventurers who embark on the challenge will be aided with a trail of hints. These will be teased on Craghoppers’ Instagram channel and What3Words.
Four unique designs, each featuring stunning imagery, will adorn the limited run of beer cans.
“We’ve always been hugely proud and appreciative of the amazing landscape we have in the North,” said Russell Bissett, co-founder and managing director of Northern Monk. “Something we have in common with Craghoppers.
“One of Northern Monk’s taglines is ‘Of the Mills and Hills’ and those scenes have been a part of our identity, particularly on Faith, since we first started.
“We’ve always believed that there’s no better combination than the great outdoors and beer. Whether it’s a pint of bitter in a Dales pub after a walk, or a can or two of Faith in your backpack for the top of the trail. But we wanted to take this further, and hooked up with Craghoppers.
“Bringing some stunning photos of the North onto cans of Faith is the perfect fit, and we’re really excited about seeing where people find these cans as part of the This is Our North campaign and competition.”
• To find out more about the competition, visit the Craghoppers website.