The Licensed Trade Charity (LTC) has launched an ambitious new fundraising initiative called the LTC JOGLE Pub Run.
It is designed to support the wellbeing of people in licensed hospitality, strengthen community connections, and raise vital funds for those in need across the sector.
The run will see participants take on a 900-mile relay journey from John O’Groats to Land’s End (JOGLE). The 30-day endurance event will run from Monday, 13th July, to Tuesday, 11th August, with the goal of raising £250,000.
The initiative is organised by the Licensed Trade Charity in partnership with Strava, and is supported by headline sponsor Lucky Saint, alongside Avani Solutions, Thatchers Cider, and Star Pubs.
At the heart of the challenge, ultra-marathon runners will cover an average of 32 miles per day, with the longest stretch reaching 36.85 miles.
Alongside the core relay, LTC JOGLE Pub Run Community Days will offer an accessible and inclusive way for people to get involved. Hosted at key locations along the route by industry partners, these community events invite hospitality teams, local residents, and supporters to run, jog, walk, volunteer, or simply cheer participants on.
To facilitate nationwide participation, the initiative also includes a virtual option. Supporters can take part by joining the dedicated Strava challenge, logging their miles, following the route digitally, and engaging with campaign activities online.
Joby Mortimer, director of charity operations at the Licensed Trade Charity, said: “Not only will the LTC JOGLE Pub Run help us raise vital funds, allowing us to support even more people in the sector, it also creates an opportunity to bring communities together through a positive wellbeing activity, while highlighting the important social value of pubs.
For more information or to get involved, click here. Community Day registration is here.
