Despite recent intervention by the government, many in the drinks hospitality industry will be in fuel poverty this winter, according to The Drinks Trust.
This winter, the charity will launch a dedicated grant-giving campaign, the Emergency Energy Poverty Fund, that will run from October until funds are exhausted.
The Drinks Trust aims to deliver up to £350 to eligible individuals in the industry facing fuel poverty. This grant will help the most vulnerable industry workers to heat and power their homes for up to 12 weeks.
With the aim of raising £350,000, The Drinks Trust is asking the industry’s businesses, brands, and agencies to rally behind the campaign and show their support by pledging a donation towards the fund.
“This winter, tens of thousands of our in-work colleagues will have as little as £450 a month after energy bills, rent, and council tax,” said Ross Carter, chief executive of The Drinks Trust.
“We have taken data from existing 2022 beneficiaries and modelled their available income after these primary living costs, and the outlook for many is critical. Added to this is the increased cost of food, which will leave many of our colleagues in entry and lower paid roles with a decision nobody should have to face.
“The term ‘heating or eating’ isn’t simply a catchy soundbite, it’s a genuine reality in the coming months for those selling our products and brands.”
He added: “I would personally like to thank Decanter for their donation to this campaign, as well as a raft of brand owners and brands for their upcoming fundraising efforts, including Pernod Ricard through Redbreast, the Chapel Down team that will run the Royal Parks’ Half Marathon, and our runners in the London Marathon. We would call on others to follow suit and make a commitment to this vital cause.”