SEO ( Search Engine Optimization) is a very important part of the beer republic structure so i though i would write a series of posts on how it works and how we utliise good SEO practices on Beer Republic
What is SEO
SEO in layman’s terms is about getting a website to the top of search engine results so that it gets more visitors .The structure of your site and elements like content, page age, page headings, url structure, backlinks, meta titles and descriptions and may other contribute to the SEO rank of your page . Im not going to go into detail on the technicalities of SEO here but if you would like to know more google had created a good beginners guide which you can view here
Beer Republic and SEO
I would like to look at how Beerrepublic.ie itself fares in search results.The search results we reference are generated by Google.
So when we launched Beer Republic in March we ranked down on page 6 of the search results . We faced a challenge as there is a very popular Beer Republic bar in China which has lots of busy review and social media pages that rank highly .We also had an online beer store beerrpeublic.eu and Bearrepublic brewing all featuring near the top of first page of results .
As of today the 31st of October 2017 we are have reached number 1 in the results for Beer Republic and number 2 for Beerrepublic (no space). So our SEO strategy as got us to the top of the results listings within 6 months.
Note: When you search for a keyword be aware that if you are signed into you google account or your browser is geo tagged ( so google knows you physical location ) the results you get will take the location and your previous browsing habits into account.So in order to get unbiased results you can use incognito mode in you browser or use a site like isearchfrom.com
Whats coming up in Part 2
In part 2 of this series of posts I will look at how our members profiles are ranking in the search results for their companies.
Beer Republic Keyword results
Beerrepublic (no space ) key word results