Beer is the ultimate beer of choice for rugby fans, according to a survey carried out by YouGov on behalf of the Campaign for Real Ale (CAMRA).
Photograph: Matthew Curtis
Out of people who watch rugby, 42% say that beer is their drink of choice. It scores far ahead of alternatives such as cider (14%), wine (8%), spirits (6%), soft drinks (17%), and water (6%).
To celebrate the findings, CAMRA is teaming up with sports travel operator MSG Tours — an official travel agent for the Rugby Union World Cup 2023 — to offer £3,000 worth of sports travel vouchers to one lucky visitor to this week’s Great British Beer Festival.
The vouchers will be redeemable through MSG Tours and can be used towards any rugby travel packages, including the Six Nations and Rugby Union World Cup, complete with hotels, flights, transfers, and inclusions.
Festival attendees can enter the prize draw on site – included free as part of their ticket price. All they need to do is find one of the competition codes at the festival and enter it at gbbf.org.uk/luckydraw/.
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Launching the competition, former rugby union players Tom May and Greg Bateman will be down on the festival tomorrow (Tuesday) to talk about beer and sport.
Tom had a 19-year long career, including two caps for England. Having spent nearly two decades playing professional rugby, he is now a brand ambassador for Genius Brewing, championing light craft beers to beer lovers looking for a low-calorie, healthier option.
Greg played for Dragons, Leicester Tigers, Exeter Chiefs, and London Welsh. While at Tigers he founded People’s Captain, a brand that aims to use the social nature of craft beer to bring people together. He’s since dedicated himself to brewing positivity and creating a constructive social impact for the UK’s mental health.
Catherine Tonry, Great British Beer Festival organiser, said: “It is a real pleasure to welcome Greg and Tom down to the festival this week, and we’re delighted to be working with MSG Tours to offer festival-goers an exclusive chance to experience a sports travel package to remember.
“This is a once-in-a-lifetime opportunity for passionate rugby fans to get their hands on tickets for the most sought-after global rugby packages, and we hope they will join us in marking their calendars for a chance to win the grand prize!”
