Plans to restrict alcohol advertising and promotion in Scotland could threaten small independent breweries, SIBA is claiming.
The ban could end up preventing beer festivals from going ahead, and even end tap takeovers or meet the brewer events. Restricting alcohol branded websites could stop small breweries from selling and advertising their beer online. Small Scottish breweries could also be prevented from raising much-needed funds for charities or other local good causes.
This is according to the Society of Independent Brewers (SIBA), which has highlighted how the proposals, if implemented in full, will stifle small producers in Scotland, leading to fewer direct and indirect jobs in the supply chains which support them, and harming Scotland’s international reputation for quality drinks products. This is despite the fact that SIBA and its members have been long-time supporters of responsible drinking initiatives.
In its submission to the consultation, which closed yesterday, SIBA outlined its support for measures that target the harmful use of alcohol where there is clear evidence that it does so.
However, the trade group illustrates how the proposals run counter to the Scottish government’s stated strategy to see Scotland’s food and drink industry continue to grow.
“Scotland’s small independent breweries are renowned for producing some of the most innovative and exciting beers, which are enjoyed the world over by responsible drinkers,” said SIBA chief executive, Andy Slee.
“They are at the heart of their local communities, supporting local pubs and shops. This is now under threat by the Scottish government’s radical and extensive proposed ban on promotions and advertising.”
He added: “These ideas come at a time when the sector is facing threats from every direction, including the onerous deposit return scheme and a cost of living crisis. Small breweries need greater support not more barriers to trade.”
